1. Are you increasing loyal customers by optimizing customer interactions?
  2. Is it becoming increasingly difficult to achieve growth and new business development targets?
  3. Do you have a strategic sales process in place to grow new business and  increase wallet share with existing customers?

Proven Sales Training & Coaching Solutions

M2Execution uses a calculated, tailored approach to enable your sales organization to consistently meet or exceed revenue and growth objectives. Let our training and coaching solutions help you create and sustain unparalleled sales success by investing in the development of a highly productive, focused and wining sales organization.

The M2Execution Engagement Experience

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We navigate your organization with purpose, gaining a deep understanding of your business, culture and behavior.

We do the research to assess the talent and identify prioritized GAPS so we can optimize the critical skills necessary to acquire and retain loyal customers.

We present findings, formulate strategic recommendations and offer comprehensive training and coaching solutions to address the gaps blocking your desired sales leadership outcomes.


We navigate your organization with purpose, gaining a deep understanding of your business, culture and behavior.


We do the research to assess the talent and identify prioritized GAPS so we can optimize the critical skills necessary to acquire and retain loyal customers.


We present findings, formulate strategic recommendations and offer comprehensive training and coaching solutions to address the gaps blocking your desired sales leadership outcomes.

Sales Training Solutions

…fast growers are committed to improving sales talent and performance. A rigorous focus on sales-force training is a clear differentiator between the fast-and slow-growing companies we surveyed.

McKinsey & Company – Sales Growth 2015 Survey

Sales Clinic 3 Days

An immersion workshop to help more sales professionals achieve quota with a coached sales advancement strategy aimed at addressing barriers to new business development opportunities with target accounts, while closing the individual skills gaps impeding growth.

Establish Growth Mindset

Develop the Growth Mindset needed to consistently secure and execute new business development calls with key prospect and customer decision makers

Increase Wallet Share & Customer Loyalty

Enhance client focused discovery techniques that uncover unforeseen challenges and generate opportunities to increase wallet share while honing relationship skills that create customer loyalty

Drive competitive differentiation

Accelerate competitive differentiation through delivery of a tailored value proposition specific to the client or prospect’s business initiatives and goals

Sales Clinic


The transformational sales training helped pivot the salesforce from a product focus to a client focus.  M2Execution’s training facilitated a deeper understanding of our customer’s business, so we could align our solutions to solve their business needs, and expand our share of wallet with current clients and grow new business.

Renee Badura Executive Vice President of Sales Quad/Graphics

New Business Development Workshop 1.5 Days

Introduce a new business development dialogue framework with proven techniques aligned with your sales process to enable sales professionals and front line sales managers to quickly spark customer interest, qualify customer needs, create a sense of urgency and optimize each interaction.

Effective New Business Development Conversations

Provide sales professionals with a proven method, our proprietary PUB Dialog framework, to invite and facilitate effective new business development conversations with developed and underdeveloped key decision makers

Master Early Sales Stage Skills & Strategies

Concentrate on mastering the strategies and skills used in early sales stage new business development conversations

Rapid Qualification & Advancement

Hone the business development skills needed to understand and validate what decision makers desire and require to qualify and advance business development opportunities

How do I get consistency across the sales organization? Establish Consistency

Customer Centric Proposal Presentation Workshop 2 Days

Enable the Sales Organization to consistently communicate compelling value by presenting polished, persuasive proposals that differentiate your brand and establish direct linkage between the customer’s confirmed, prioritized needs and your company’s compelling tailored solutions.

Gain Competitive Advantage

Sales Professionals will articulate maximum value with your tailored proposal and gain competitive advantage by facilitating a customer centric discussion that removes uncertainty and hesitation

Present Tailored Solutions supported with positive ROI business cases

The opportunity management team will have confidence in presenting tailored solutions supported by compelling performance data and positive ROI business cases

Address Objections and Inspire Action

Sales Professionals will leverage interactive listening skills and a conversational Q&A framework to address underlying objections, remove uncertainty and inspire action for seeking agreement to a proposal

Customer Centric Proposal Presentation Workshop


For those willing to invest in their skills as a sales professional, M2Execution provides all the tools for success. By implementing M2Execution’s training over the last two years, I have seen our sales engine grow [at] American Litho by double digits in what is a very mature, very competitive market.

Frank Arostegui Executive Vice President Sales American Litho

Collaborating and Negotiating Workshop 2 Days

This workshop, offered through our strategic partnership with Zehren Friedman Associates, will prepare your sales organization with creative collaboration skills and an understanding of the five negotiating styles. This knowledge and skill enable sales professionals to lead well planned and highly effective negotiation process to facilitate positive results.

Lead Every Stage of Negotiation

Learn steps and techniques to lead at each stage of a negotiation: Planning, Opening, Discovery, Devising Solutions, Reaching Agreement, and Implementation

Scenario Based, Practical Application

Apply learned negotiation and collaboration skills in at least four simulated negotiation scenarios and benefit from detailed feedback and coaching through this skills application

Master Negotiation Planning Skills

Understand the criticality of thorough, thoughtful planning and learn how to plan for each stage of a negotiation to set yourself up for consistent success in various negotiation situations

Sales Coaching Solutions

Sales reps who receive just three hours of coaching a month exceed their goals by 7%, boosting revenue by 25% and increasing the average close rate by 70%.

Corporate Executive Board (CEB)

Accelerate Sales Coaching 1.5 Days

Empower your Front Line Sales Managers with coaching skills, a proven approach with relevant tools to effectively direct high impact, results oriented coaching conversations that optimize team productivity and revenue growth.

Proven, disciplined coaching approach

Sales Managers will adopt a proven, structured, and disciplined approach to coaching that facilitates high impact coaching conversations with sales team and cross functional team members of varied skill levels which impacts personal and sales growth goals

Real Time, Opportunity Management Coaching

Sales Managers will be able to immediately apply their learning to real time, opportunity management coaching with their direct reports and functional team members and guided by one-on-one support from an M2EX coach

Transform Sales Managers into Master Coaches

Ensure the mastery of sales coaching by leveraging Directive and Discovery Framework as well as support tools to help ensure Sales Managers are achieving expected desired results

Accelerate Sales Coaching


Not only have I been able to reach all my revenue goals in my career by incorporating M2Executions training and methodologies, but Maureen has turned the student into the teacher. I now find myself incorporating many training exercises and coaching skills for a staff of 40 sales professionals.

Frank Arostegui Executive Vice President Sales American Litho

Personalized Sales Manager Coaching

Enhance the leadership skills and sharpen the vision of front line sales managers through customized 1:1 situational coaching sessions with an M2eX coach. Provide coaching support to streamline priorities and create a strategic coaching action plan to consistently meet or exceed revenue targets.

Effectively Address Sales Team Skill Gaps

Provide your Sales Managers the structure, focus and support required to grow and master their professional coaching skills and quickly utilize them to coach skill gaps for their sales team

Catalyze Profitability & Growth

Front Line Sales Managers will be given the guidance and tools necessary to establish and execute individual coaching plans for direct reports that drive them to achieve growth and revenue goals

Facilitate HR Performance Management

Assist Front Line Sales Managers on how to approach HR development and/or performance management programs and documentation related requirements for their direct reports

How do I get consistency across the sales organization? Establish Consistency

Sales Execution Tools

70% of mobile-enabled sales teams report a positive return on their investment

Aberdeen Research

My Mobile Coach™

This M2eX proprietary mobile coaching tool instills confidence and facilitates coaching opportunities with sales leaders to adequately prepare and conduct effective business development dialogues while helping optimize the use of company resources at every stage of the sales process. The intuitive My Mobile Coach™ is a lifeline for the multi-generational work force and will:

Coaching at Exact Point of Need

Enable on demand, customized and sales stage situation specific coaching and training reinforcement accessible at the exact point of need

Facilitate Accountability for Consistent Execution

Engage sales professionals by extending the Sales Manager’s coaching reach and facilitate much needed accountability by providing a direct line of sight into sales process activities, calls and outcomes

Emphasize Innovation and Thought Leadership

Establish credibility and emphasize thought leadership and innovation through the use of current coaching content with impressive mobile delivery

My Mobile Coach™


The sales execution tools provided in these sessions have helped me create effective business development dialogue openers, as well as leverage discovery questions to truly uncover the client’s needs.

Kelley Lizarraga, Business Development Sales Executive

Sales Playbook

A highly customized, mobile sales playbook that incorporates stage specific business development dialogue openers, discovery questions and sales advancement coaching tips to improve opportunity and pipeline management, and enable accurate and early opportunity qualification decisions. The comprehensive, tailored Sales Playbook is a coaching tool that:

Proven Business Development Call Models

Delivers proven business development call models for sales stage specific strategies, and discovery questions to facilitate a dialogue to uncover consequences of maintaining status quo

Tailored Value Proposition and Industry Insights

Serves differentiating call plans aligned with your unique go to market messaging, with tailored value propositions and industry insights

Quickly Assess Go/No Go Opportunity

Enables the sales professionals to clarify, correct and confirm buyer’s key priorities and decision making factors to quickly determine go/no go opportunity decisions to optimize resource allocation

Sales Playbook


The Sales Playbook was an important reinforcement tool for it provided the team the ability to advance through each sales stage, using a sales strategy, specific PUB dialogue openers and/or discovery questions. M2executions sales programs will drive your organization to higher success and hold both your team and yourself accountable.

Debbie Sutherland, Vice President Sales

How do I get consistency across the sales organization? Establish Consistency

Sales Process Roadmap

The Sales Process Roadmap is M2eX’s innovative sales process coaching tool aimed at addressing the myriad of sales execution inconsistencies arising from non-existing or a poorly defined sales process. It is a strategic and tactical roadmap with sales stage specific STOP GAP advancement criteria designed to accelerate and close sales opportunities. The Sales Process Roadmap is a foundational tool for sales organizations and proves invaluable in:

Customer Centric Sales Process)

Establishing a common sales process with consistent language that is aligned with the company’s CRM system to confirm customer’s and prospects strategic initiatives, sales goals and buying process

Effective use of Resources

Optimizing time sensitive utilization of company resources through the use of sales stage specific resource recommendations for internal and external resources

Increase Pipeline Accuracy

Increase pipeline accuracy by establishing and adopting defined strategic activities and resources for fulfilling sales stage specific STOP GAP advancement criteria

Sales Process Roadmap


The Sales Process Roadmap M2Execution offers guides sales professionals through the process and helps front line sales managers better coach and develop their teams.

Tom Ashton, Regional Sales Manager at Walsworth Print Group

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