1. Is your sales new hire onboarding program helping you reduce ramp up time and accelerate new revenue?
  2. Do you feel there is not enough time to provide your sales professionals with the specific coaching they need to achieve quota and new business targets?
  3. Are you looking for ways to help elevate the skills of your mid players to help reduce buying cycles and speed up revenue recognition?

Proven Sales Training & Coaching Solutions

M2Execution™ uses a calculated, tailored approach to enable your sales team to consistently meet or exceed revenue goals. Let our training and coaching solutions and tools help you create and sustain unparalleled sales leadership success by developing a winning sales team.

The M2Execution Engagement Experience

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We navigate your organization with purpose, gaining a deep understanding of your business, culture and behavior.

We do the research to assess the talent and identify prioritized GAPS so we can optimize the critical skills necessary to acquire and retain loyal customers.

We present findings, formulate strategic recommendations and offer comprehensive training and coaching solutions to address the gaps blocking your desired sales leadership outcomes.


We navigate your organization with purpose, gaining a deep understanding of your business, culture and behavior.


We do the research to assess the talent and identify prioritized GAPS so we can optimize the critical skills necessary to acquire and retain loyal customers.


We present findings, formulate strategic recommendations and offer comprehensive training and coaching solutions to address the gaps blocking your desired sales leadership outcomes.

Sales Training Solutions

55% of people making their living in sales don’t have the right skills to be successful.

@CaliperCorp via The Brevet Group

Sales Clinic 3 Days

An immersion workshop to help more sales professionals achieve quota with a coached sales advancement strategy aimed at addressing barriers to new business development opportunities with real time target accounts, while closing the individual skills gaps impeding growth.

Reach Key Decision Makers

Secure and execute new business development calls with developed and underdeveloped key decision makers

Client Focused Discovery

Enhance and practice client focused discovery techniques to uncover underlying interests and unforeseen challenges

Create Competitive Differentiation

Create competitive differentiation with a tailored value proposition specific to the client’s business initiatives and goals

New Business Development Workshop 1.5 Days

Introduce a new business development dialogue framework with proven techniques aligned with your sales process and strategies to enable sales professionals to quickly create customer interest, qualify needs and requirements, and facilitate an urgent desire to execute.

Proprietary PUB Dialogue

Provide sales professionals with a proven method, our proprietary PUB Dialog framework, to invite and facilitate effective new business development conversations with developed and underdeveloped key decision makers

Early Stage Business Development

Concentrate on mastering the strategies and skills used in early stage new business development conversations

Qualify & Advance Opportunities

Hone the business development skills needed to understand and validate what decision makers require to qualify and advance business development opportunities

New Business Development Workshop


Two key areas that really moved the needle were question development and setting a strong meeting strategy.  It was clear that these areas had an immediate positive impact on developing better opportunities, which in turn lead to better close rates.

- Ken Pruett, Senior Director of Business Development

Are you using the right tools to make your team successful? What are the right tools?

Multi-Touch Prospecting Workshop 1 Day

Implement an effective prospecting plan and leverage referrals to secure more initial sales calls resulting in a larger sales funnel.

Optimize Channel Execution

Discern when to call a prospect, what communication channel to use and how to follow up to facilitate interest and accelerate engagement

Accelerate Qualification

Sharpen their qualification skills based on targeted questions, sharp listening skills and relevant calls to action

Create Compelling Value Proposition

Use persuasive communication techniques to effectively state value propositions and pique attention in telephone prospect calls and cold call voice mails with the objective to secure an initial meeting and engage key decision makers

Proposal Presentation Workshop 2 Days

Communicate compelling value by presenting polished, persuasive proposals that establish direct linkage between the customer’s confirmed, prioritized needs and your company’s tailored solution.

Eliminate Hesitation and Uncertainty

Articulate maximum value with your tailored proposal and gain competitive advantage by facilitating a customer centric discussion that removes uncertainty and hesitation

Present a compelling ROI Business Case

Have confidence in presenting tailored solutions supported by compelling performance data and positive ROI business cases

Confidently Address objections to Inspire Action

Leverage interactive listening skills and a conversational Q&A framework to address underlying objections and remove uncertainty and inspire action when seeking agreement to a proposal

Proposal Presentation Workshop


Maureen’s approach empowers sales professionals to dig deep, understand needs, develop value based shared solutions, and own their portion of the process.

- Tom Ashton, Regional Sales Manager at Walsworth Print Group

Collaborating and Negotiating Workshop 2 Days

This workshop, offered through our strategic partnership with Zehren Friedman Associates, will prepare your sales team with creative collaboration skills and an understanding of the five negotiating styles. This knowledge and skill enable sales professionals to lead well planned and highly effective negotiation efforts.

Lead at every stage of Negotiations

Learn steps and techniques to lead at each stage of a negotiation: Planning, Opening, Discovery, Devising Solutions, Reaching Agreement, and Implementation

Scenario Based, Practical Application

Apply learned negotiation and collaboration skills in at least four mock negotiation scenarios and benefit from detailed feedback and coaching through this skills application

Master Negotiation Planning Skills

Understand the criticality of thorough, thoughtful planning and learn how to plan for each stage of a negotiation to set yourself up for consistent success in various negotiation situations

Coaching Solutions

Sales reps who receive just three hours of coaching a month exceed their goals by 7%, boosting revenue by 25% and increasing the average close rate by 70%.

- Corporate Executive Board (CEB)

Accelerate Sales Coaching 1.5 Days

Empower you with coaching skills, a proven approach and tool so you can effectively direct high impact, results oriented coaching conversations that optimize team productivity and revenue growth.

Proven, disciplined approach

Adopt a proven, structured, and disciplined approach to coaching that facilitates high impact coaching conversations with sales team members of varied skill levels which impacts personal and sales growth goals

Immediately execute coaching

Immediately apply their learning to real time, opportunity coaching with direct reports and guided by one-on-one support from an M2Ex coach

Master Sales Coaching

Accelerate the mastery of sales coaching by leveraging the Directive and Discovery Framework as well as support tools to help ensure desired results are achieved

Personalized Sales Manager Coaching

Enhance the leadership skills and sharpen the vision of front line sales managers through customized 1:1 situational coaching sessions with an M2Ex coach. Provide coaching support to streamline priorities and create a strategic coaching action plan to meet objectives and ensure personal success.

Coach to minimize challenges

The structure, focus and support required to grow their own professional coaching skills and leverage these skills to address ongoing challenges within their current sales team

Execute on growth and revenue goals

The guidance and tools necessary to establish and execute a coaching plan for current direct reports that will help them achieve growth and revenue goals

Facilitate HR Performance Management

Assistance with how to approach HR development and/or performance management programs and documentation related requirements for their sales team

Personalized Sales Manager Coaching


Not only have I been able to reach all my revenue goals in my career by incorporating M2Executions training and methodologies, but Maureen has turned the student into the teacher. I now find myself incorporating many training exercises and coaching skills for a staff of 40 sales professionals.

- Frank Arostegui, Executive Vice President at Sales American Litho

Are you using the right tools to make your team successful? What are the right tools?

Sales Team Coaching

Provide Front Line Sales Managers with tailored guidance by an M2Ex coach, aimed at helping experienced, time constrained, sales managers to provide valuable coaching to mid players with the time and focus they need to move the needle. The M2Ex Coach will provide tactical directive and discovery coaching to your sales team by adhering to your sales strategies and opportunity objectives.

Elevate mid level players

Experienced sales managers to provide mid level players with the guidance of a highly experienced M2Ex sales coach to help advance opportunities, in real time, while developing key skills and competencies to drive continued success

Create Sales action plan

Sales professionals to analyze and articulate their current sales opportunity stage, prepare pre call plans, conduct post call analysis and create sales action plans to share with their Sales Manager

Build in Accountability

The use of highly effective sales coaching tools to facilitate a disciplined approach with built in follow-up and accountability for sales professionals

Sales Execution Tools

70% of mobile-enabled sales teams report a positive return on their investment

- Aberdeen Research

My Mobile Coach™

Builds comfort and confidence for sales professionals to prepare and conduct effective business development dialogue while helping optimize the use of company resources throughout the sales process.

Drive Sustainable Behavior Change

On demand training reinforcement incorporating relevant coaching and sales execution tools to drive sustainable behavior change

Gain Direct Line of Sight into Sales Activities

Facilitates accountability by providing you a direct line of sight into sales activities, calls and outcomes

Establish Credibility and Emphasize Innovation

Establishes credibility and emphasizes thought leadership and innovation through the use of current content with impressive mobile delivery

My Mobile Coach™


The sales execution tools provided in these sessions have helped me create effective business development dialogue openers, as well as leverage discovery questions to truly uncover the client’s needs.

Kelley Lizarraga, Business Development Sales Executive

Sales Playbook

A highly customized, tool that incorporates stage specific messaging, discovery questions and coaching in support of defined sales stage advancement criteria. Leveraging the sales playbook tool across your team accelerates opportunity and pipeline management, early qualification decisions, and facilitates accountability for execution by the sales professional.

Identify Execution Gaps Inhibiting Sales Execution

Provides proven discovery models for sales process stage based key activities and dialogue to help vet out the gaps that inhibit your sales team from successfully executing on your key initiatives

Leverage Key Industry Insights

Customized content aligned with your go to market messaging, persona conversations and industry insights

Articulate a Compelling Value Proposition

Enables the sellers to clarify, correct and confirm key value drivers and articulate compelling and differentiating value proposition messaging as well as validate the willingness and urgency to buy

Sales Playbook


The Sales Playbook was an important reinforcement tool for it provided the team the ability to advance through each sales stage, using a sales strategy, specific PUB dialogue openers and/or discovery questions. M2executions sales programs will drive your organization to higher success and hold both your team and yourself accountable.

Debbie Sutherland, Vice President Sales

Are you using the right tools to make your team successful? What are the right tools?

Sales Process Roadmap

The Sales Process Roadmap is M2eX’s innovative sales process coaching tool aimed at addressing sales execution inconsistencies arising related to the sales process. Establish a strategic and tactical roadmap with sales stage specific STOP GAP advancement criteria designed to accelerate and close sales opportunities. The Sales Process Roadmap is a foundational tool for sales organizations and proves invaluable in:

Sales Process to Achieve Sales Goals

Establishing a common sales process with consistent language that is aligned with the company’s strategic initiatives, sales goals and the customer/prospect’s buying process

Optimize Resource Allocation & Utilization

Optimizing the utilization of company resources through the use of sales stage specific resource recommendations for internal and external resources

Increase Pipeline Accuracy

Increase pipeline accuracy by establishing and adopting defined strategic activities and resources for fulfilling sales stage specific STOP GAP advancement criteria

Sales Process Roadmap


The Sales Process Roadmap M2Execution offers guides sales professionals through the process and helps front line sales managers better coach and develop their teams.

Tom Ashton, Regional Sales Manager at Walsworth Print Group

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